6 Wonders Ambient Scenting Can Do for Hotels

A luxurious hotel lobby with beautiful flowers

The human sense of smell affects up to 75% of daily emotions. It also plays a huge role in creating memories. Scents are sentimental, and they have something to do with a people’s tendency to be drawn to a certain person or a memory.

Certain beautiful scents tend to attract people making them create an emotional connection with that particular scent. This is why hotels assume a particular scent which they sometimes even offer to their clientele. It helps people keep the positive memory of the hotel more vivid and long lasting.

Hotel scenting has gained popularity in the recent past. This is the result of its strategic ability to efficiently and effectively market a hotel. Hotel scents have a major impact on the mood of the guests. It makes them feel better and they will always want to have that feeling again.

Want to know why more and more hotels are getting into scent branding these days? Here are the reasons why:

1. It creates a lasting impression on guests

For any hotel business, it is important to inspire loyalty among guests and always exceed their hotel experience expectations.

When people are away from the comfort of their home, it is the little things that make a difference. Every element of your hotel adds to the guests’ experience.

This ranges from the gym, the spa, the décor in your lobby and rooms and even the attitude of the staff. Some may be surprised, but the use of scents actually creates an unforgettable experience for your customers during their stay and even long after they have left.

The use of essential oils with antibacterial properties enhances the need for a guest to use the spa and sauna since it gives them nothing but satisfaction. The high-quality aroma oils are often blended and diffused into the lobby and guest corridors. They create comfort and warm home-like feeling.

People chatting inside the luxurious hotel
Photo courtesy of Flickr Image by Connie Ma

2. It makes guests want to stay longer and return

Create the emotional connection with your guests that you have always desired. The kind of connection that communicates your unique style and a scent enhanced environment.

Scented hotels rarely lack customers. Naturally, anyone wants to spend more time in a clean, fresh smelling and serene environment. These hotels offer exactly that, thus ensuring their rooms are always booked.

3. It adds class to any hotel

Scented hotels are considered to be of a higher social class. As such, people expect equally high level of service from these hotels.

4. It generates more profit

Scented hotels make more profits. Due to the scenting aspect of the hotel, it gets a high clientele hence they are able to charge more on the per room rates.

5. It keeps guests happy

Ambient scenting can enhance positive emotions and moods such as happiness, relaxation, and sensuality.

The best thing about it is that the sense of smell is always in full operation 24/7. It is one sense that cannot be switched off even in sleep so you can be sure your guests are feeling pleasant throughout their entire stay in you hotel.

A happy hotel guests
Photo courtesy of Flickr Image by Sam Howzit

6. It creates longer lasting memories for guests

Aside from creating a good mood, scenting also improves memory. That’s how sentimental memories are created in well-scented hotels. The sense of smell is the only one that is so closely tied to memory. A customer who has been to a scented hotel and that which is not scented will most likely come back to the hotel which was scented.

Marketing strategies with hotel scents

Hotel scenting is achieved through the diffusion of aromatic essential natural oils and fragrances into the hotel room, lobbies and other areas.

Giving an entire hotel a signature scent may seem like an uphill task, but it actually isn’t. All you need is to get a sophisticated high volume diffuser which is incorporated in your hotel air handling system. This system enables economic and effective air scenting strategy for your hotel.

There is always an intimate relationship between the sense of smell and the memory creating part of the brain. Therefore, create an unforgettable memory for your client once they enter the lobby in your hotel.

The first and last impressions, or better known as primacy and recency in the psychological setting, are usually what sticks to customers. Anything else that occurs in between these two does not really matter or isn’t as important. As such, by scenting your hotel or restaurant, you will be creating the positive first and last impressions in the minds of the guests.

Hotel scenting is not just a way for the hotel owners to increase their profits, but also a way of enhancing customer satisfaction by providing high-quality services. It creates untold memories and increases the chances of the guest coming back to enjoy the same kind of an environment.

Always ensure you give your guests a souvenir to take home with your hotel’s signature scent.

Fresh and Clean offers ambient scenting solutions to hotel businesses. We can create a custom ambient scent for your hotel. We offer a wide range of fine fragrances that will make sure your customers have a pleasant experience staying in your hotel.

Call us today and start scenting your hotel!

Photo courtesy of Flickr Image by The Charterhouse Causeway Bay

First Aid Training: A Legal Obligation and a Life-Saving Effort

Man and woman conducting first aid training

Each year, the Australian economy is losing billions of dollars due to work-related injuries and illnesses, indicating the growing connection between business profitability and workplace health and safety.

The staggering annual loss is a wakeup call for companies to put safety culture and emergency planning initiatives high up on the priority list.

While there are various approaches organisations can take, providing first aid training remains as one of the most effective ways to drive a company’s safety message across. Whether the workplace is a healthcare facility, a hotel, an office, or a construction site, employees are still exposed to risks and hazards.

Companies have the legal responsibility of ensuring that personnel remains safe from these risks by providing safety training and awareness.

A legal obligation that upholds safety

The first thing about providing first aid training for all employees is that it is an obligation with which a company must comply. It is not a privilege nor a reward given only to a handful of staff.

There are serious and crippling consequences of non-compliance, such as fines of up to $3 million and reputational damages. Hence, more and more companies are investing and seeking the help of professional training providers to meet this requirement.

While it is important for companies to fulfil this legal obligation, some may forget that the primary purpose of the providing this training is to promote safety in the workplace.

There is more to safety awareness than just a full day of training. Training only guarantees that personnel will know how to provide basic assistance to victims during a medical emergency.

Management’s full support is imperative to achieve a comprehensive and sustainable occupational health and safety campaign. This way, the emphasis on safety is not only felt during training sessions but every day at work.

An integral part of emergency planning

Emergency planning is not just about safely evacuating employees when emergencies strike. The plan must outline pertinent information about first aid guidelines – how employees can provide primary assistance to victims until professional medical support arrives.

First aid flip guide
Photo Courtesy of Flickr Images by Marcin Wichary

The plan, including appropriate first aid training and equipment, should be based on the specific conditions of the workplace and its environment.

According to the Work Health and Safety Act (WHS Act), the following risk management approach must be taken for emergency and safety plans to be implemented successfully.

  • Identify hazards that could result in work-related injury or sickness
  • Assess the type, severity, and likelihood of injuries and illnesses
  • Provide appropriate first aid training, equipment, and facilities
  • Review the first aid requirements regularly or when changes are made

Planning for emergencies begins with spotting possible risks and hazards in the workplace. The absence of conspicuous threats in the surrounding doesn’t equate to a risk-free facility.

Companies that aim to prioritise the health and safety of their employees may consider hiring experts to ensure that all hazards and risks are identified and classified properly.

Just because there’s an existing first aid guideline in your emergency plan doesn’t mean it all ends there. Companies must regularly review the document to check if it’s updated and still addresses the safety needs of employees.

This practice is also crucial particularly when moving to a new facility or making changes to infrastructures.

Learning skills that can save lives during emergencies

Emergencies can happen at random and cause severe devastations to organisations without proper preparation. With the rising threats from civil disturbances, natural calamities, terrorism, and medical emergencies, the need to empower employees to protect themselves and each other is important now more than ever.

First aid training for employees is a must
Photo Courtesy of Wikimedia Commons Images by Truckee Meadows Community College

Employees are not expected to become experts at conducting rescue operations. At the very least, they should have the basic knowledge and skills to perform first aid when the situation requires.

Bleeding, anaphylaxis, asthma attack, heart attack, fainting, and burns are just some of the most common injuries and emergency conditions people may encounter at work. Some of these may seem simple and harmless, but without proper first aid, they could lead to more serious, life-threatening medical emergencies.

With employees empowered with first aid knowledge, they can actively participate in making efforts to save people’s lives, instead of being mere bystanders during emergency situations.

Knowing what to do and who to turn to during emergencies also reduces panic, chaos, and the likelihood of making wrong decisions in these stressful times.

Safety is a collective responsibility

Safety is not a one-man job. It is achieved through the collective efforts of employees, company owners, management, the Government, building owners, and communities surrounding the facility. Each of these has specific roles to play and contributions to ensure people’s lives are protected and that facilities are free from risks.

Workplace first aid training is a prime example of this collaboration. This investment, as small as it seems, can draw the difference between life and death in the face of emergencies.

EvacGroup logo

Alsco would like to thank Evac Group for this article. Evac Group is Australia’s premier emergency compliance company specialising in face-to-face and online training and compliance.

Train your employees to become prepared for any medical emergencies without any fear and difficulty. Ask Alsco today about their Managed Training Services.

The Importance of First Aid Training in the Workplace

First aid training for employees

Accidents can happen anytime and anywhere – at home, on the road, at a public place like the mall or a park, and also the workplace. Even with the effective safety measures put in place to prevent accidents, there is still a possibility that they may occur.

Nobody expects for the worst to happen but just one wrong decision can result in a catastrophic accident. All the more reasons why you need to make sure that your workplace is safe for your employees.

Whatever industry your business belongs to, there always seems to be an accident waiting to happen; either as a result of wet floors or mistakenly getting your finger caught in a machine’s grill.

Even though accidents cannot be totally ruled out from the workplace, they can be effectively managed when they happen. An effective management system that can be used to save lives when an accident occurs involves training the employees to know the basic first aid techniques.

The use of first aid applies to all kinds of working environments even in the offices. First aid education can save lives in situations of an employee falling ill or being involved in an accident.

The managers and supervisors at the workplace are expected to be highly proficient when it comes to the administration of first aid for minor accidents and severe emergency situations. With this knowledge, the supervisors will be in a better position to protect the employees in any dangerous situation.

There are many kinds of medical and health challenges that will require an immediate first aid before the patient is rushed to the hospital.

From heart attacks to seizures and workplace accidents, help will quickly come from employees who have had an extensive training in first aid education to provide a temporary relief and prevent any fatalities.

Why is workplace first aid training important?

Establishing a good first aid response in the workplace will focus on three major aspects. The first consideration will be putting all the safety measures in place to prevent accidents in the workplace.

First aid training is important for every company
Photo Courtesy of WikimediaCommons Images by Rama

When this has been done, the management must ensure that the right first aid equipment and supplies are readily available in the workplace.

The third consideration will be the training of every employee on how to use all the items that make up the first aid supplies.

Executing a first aid response requires team effort; this means that someone has to be trained to lead the first aid response in the case of an emergency.

The OSHA regulation mandates that organisations ensure the employees get the most important first aid training.

The implications of a poor first aid training can reach as far as legal implications that can be bad for the reputation of an organisation. A well-trained employee will be more confident in working under a management that has shown they are committed to protecting their employees in the workplace.

Here are the following reasons that highlight the importance of first aid training in the workplace.

1. Your workplace will be safer

First aid education stresses the importance of practising safety at all times to prevent accidents and emergencies. An increased safety consciousness helps the employees to work carefully and avoid accidents.

First aid station for employees
Photo Courtesy of Pixabay Images by howliekat

Knowing the dangers of accidents makes every employee shun recklessness while carrying out their duties at work.

Moreover, even if an accident does occur – there is a trained person to help anybody who may have fallen victim to it. This directly makes the workplace a lot safer.

2. It’s more cost-effective

The costs of enrolling employees in first aid training classes can be quite discouraging. Many organisations try to cut costs by training only few members of their work crew.

Letters in the table
Photo Courtesy of Flickr Images by Nathan Richardson

However, the amount saved in this way is nothing compared to the costs if an accident happens and an employee ends up hurt.

There are many legal issues concerning the first aid in the workplace and they need to be addressed. Not having a person who is trained to help those in danger can be very expensive if something happens..

3. Employees are happier and more confident

The attitude of employees determines the success of the business. If the employees can perform their duties with high proficiency, the business will grow.

People having good time at work
Photo Courtesy of Freepik Image by Pressfoto

Every employee that receives standard first aid education will be happy to gain new knowledge. They will also appreciate the efforts of the employers to protect them from dangers while they work.

After going through the first aid training, employees will be more confident to react in a timely and efficient manner if an accident occurs. That makes all the difference, as every second counts.

4. Save lives

The ability to save lives is an empowerment that an individual who has undergone a comprehensive first aid training will have.

CPR training for first aid
Photo Courtesy of WikimediaCommons Images by Rama

First aid should be administered within the first four minutes after an accident happens. These first minutes are crucial to saving the life of the victim. Any delays will lead the worsening of the victim’s condition that might be fatal. A quick attention given by someone proficient in first aid will save the life of the victim.

Giving first aid effectively:

  • reduces pain in cases when that’s possible
  • prevents the victims from losing too much blood
  • preserves lives before the more qualified medical personnel arrive at the scene of the accident.

The confidence that comes with a good training in first aid and CPR gives the employee the confidence to know exactly what to do when faced with an emergency situation.

The type of first aid treatment given will be aimed at stabilising the victim’s condition until they are taken to the hospital.

5. Provide temporary pain relief

The feeling of intense pain can make an accident victim lose consciousness and eventually give up. Reducing the pain they feel with first aid procedures and making them more comfortable will keep the victim conscious until professional help comes.

Man doing his actual first aid training
Photo Courtesy of WikimediaCommons Images by Rama

6. Promotes security

People who have had a good first aid education will be more confident in carrying out techniques that will save the life of the victim. It is important to express confidence while carrying out first aid because any form of panic can make an individual take a wrong decision.

Having the presence of people who have been well-trained to give first aid will create an air of calmness and professionalism in the workplace.

First aid training raises the standard of safety in every workplace. The employees will become more confident in every emergency situation and unforeseen traumatic situations and accidents will be properly handled.

First aid training by Alsco

Accidents can happen suddenly without any prior anticipation. Alsco believes that the first reaction when an accident happens will determine the extent to which the accident will affect the victims. Alsco offers first aid training courses that can be carefully tailored to fit your company’s size, industry, and culture.

A well trained team of employees who have the accurate first aid knowledge will be ready to react appropriately when an accident happens to save lives and provide relief for the victims until professional medical help comes.

Call us today and let us help you build a team that can save lives!

Photo Courtesy of Flickr Images by U.S. Army Corps of Engineers

Your Guide to Choosing the Right Paper Towels to Achieve Sustainability

A plain white cploured paper towel

It’s great news that more companies these days are working on improving the quality of health safety and hygiene in their workplaces. While it’s a great initiative, trying to achieve this goal might end up making other equally important things, like the environment, take the back seat.

What we tend to forget is that even smaller items like a simple paper towel can make an adverse impact on the environment. While having a convenient and easy way to dry your hands is very important for disease prevention, using too much paper hurts the environment.

Therefore, it is all about finding the right balance between the green initiative and keeping up the high health standards at the workplace. That requires a little bit of investigation about how to keep your habit of using paper towels with making the minimal impact on the environment.

This brings us to think about how are the paper towels made and what they are made of. There will be lesser environmental concerns if paper towels were:

  • made from harmless recyclable materials
  • made from fibre materials sourced from sugar canes or bamboo or trees from plantations grown and managed for this special purpose.

Keeping this in mind is only a start. There are more things you can do to make more responsible decisions. Below is a guide that will help you purchase the right paper towels to make sure you are using them with sustainability in mind:

1. Avoid paper towels made from virgin fibre

There are paper towels made from virgin fibres sourced from trees. In simple terms, a tree has to be cut down to produce the paper towels which are discarded after use that lasts no more than a few seconds.

That’s hardly worth a life of a tree, right?

Avoid purchasing these kinds of paper towels. We can preserve our trees if paper towels made from recyclable materials are used over those sourced from virgin fibre.

2. Go for 100% recycled paper

These are the most preferred and environmentally friendly paper towel choices for everyday use. There are two categories of recycled paper towels.

The first category includes paper made of post-consumer fibre. These are materials that have been previously used and recycled to produce the paper towels.

A green recycle box for used papers
Photo courtesy of Flickr Image by David Eccles

Recovered fibre is the second category that represents paper towels made from waste paper that was never used – discarded scraps of paper.

Your preference should be paper towels made from the post-consumer fibre; they contain the highest composition of used and recycled fibre.

3. Choose the lesser evil: partially recycled paper towels

In the absence of a paper towel made from 100% recycled materials, you should go for products made from partly recycled fibre.

4. Avoid fancy printed/dyed paper towels

The production companies sometimes make the paper towels appear more appealing by printing nice designs on them.

Photo courtesy of Flickr Image by lungstruck

These products are more likely to be environmentally unfriendly due to the ink used for these prints. There is also no health assurance for the ink used to make these print, which means it can be dangerous to our health.

It is better to stay safe by using plain paper towels. That way, you will be avoiding poisoning from hard metals, potentially hazardous ink, and other unknown, harmful elements.

5. Choose Totally Chlorine Free (TCF) paper towels

Bleaching paper towels is a practice that has been popularly condemned. There are many potential health issues that can arise from using bleached paper towels.

These products can release harmful compounds like furans and dioxins, which are known to compromise the immune system and can also affect fertility.

Using bleached paper towels poses danger to aquatic life. One of the main elements used for bleaching paper, alkylphenol ethoxylates, breaks down in the process and release alkyl phenols.

Alkylphenols are dangerous to birds and fish. They interfere with the endocrine functions of these animals upon contact.

We know that despite these health claims, some companies still make their paper towels with these dangerous chemicals, so it is best to go for alternative options.

  • Elemental Chlorine-Free
    Paper towels made from this process contain a different, less harmful derivative of chlorine
  • Process Chlorine Free (PCF)
    These kinds of paper towels did not go through the process of bleaching with chlorine or any of its harmful derivatives.
  • Totally Chlorine Free (TCF)
    This just might be your best bet — these are pulps that are free from chlorine and other harmful ink or dyes. They have never gone through a bleaching process so these are usually brown products rather than white.

6. Choose paper towels in eco-friendly packaging

Choose eco-friendly paper towels that use equally eco-friendly packaging. This includes:

  • packaging that does not contain toxic metals, inks, or dyes
  • packaging that are imprinted with safe inks, and
  • that made from recyclable or recycled materials, which is your safest bet.

It’s also wise to minimise packaging buy purchasing paper towels in the largest amount available. One high-capacity hard wound roll of paper towels with 800 feet worth of products uses less packaging than say, 5 packs with fewer paper towels per roll.

7. Avoid folded paper towels

Using folded paper towels increases the chances of picking up more tissue that you need. That extra, unnecessary product will most likely end up being thrown away without having completely served its purpose.

Using a paper towel dispenser or the products that come in rolls allow the user to take only what they need to use. There will be less waste and the resources will be better preserved.

Man pulling a paper towel from a dispenser
Photo courtesy of Flickr Image by Simon Fraser University

It is common to find longer rolls of paper towels in public places. The reason for this stems from them being more economical. They last longer and are less likely to finish abruptly, making them more sustainable than the folded ones.

8. Consider composting

Paper towels make a good part of a compost heap. This is a better option than throwing them into garbage cans from where they will be emptied into landfill sites.

Adding paper towels in a compost heap creates a good balance in the compost. It is important to have layers of carbon enriched materials and nitrogen rich waste. Oxygen is also needed, but it is added by turning the heap and letting the air in.

Nitrogen rich waste includes vegetables and other similar byproducts. The paper towels will help form a good compost along with other sources of carbon-rich browns like straw, brown paper bags, twigs, stalks etc.

If paper towels are compromised by chlorine bleach or oils and other forms of grease, they are no longer worth adding to the compost. This is why we should always go for 100% exclusive post-consumer recycled paper towels.

You can make use of paper towels for all your needs while reducing the harm to the environment to the minimum. It’s really just a matter of making the right choice and the best choices are basically dependent on the materials the paper towels have been made from.

The indications on the packaging should give you a the information about the paper source, so you can make the right choice.

Fresh and Clean is a trusted name committed to helping businesses grow while achieving sustainability and protecting the environment at the same time.

We offer affordable and eco-friendly health and hygiene solutions for businesses from all industries.

Call us today and we’ll be more than happy to help find the right solutions for your workplace!

Photo courtesy of Wikimedia by Santeri Viinamäki

Ambient Scenting as a Great Business Marketing Tool

Modern and classy room of bags for sale

There is more to the customer experience than what simply meets the eye. It involves more than your eyes – it involves your nose, as well! Really!

It may not seem like it but a person’s sense of smell also plays a great role when it comes to making decisions – including purchases.

This is why the number of businesses using ambient scenting for their brand continues to grow these days.

They’ve discovered how many opportunities this innovative technique attracts. Companies now use ambient scenting to create a strong brand image and stand out from the competition. It has become popular among brands as a way of making an impression and building connections with customers.

What exactly can ambient scenting achieve for a business?

Ambient scenting works in many ways. It has been proven to boost business success. How? Ambient scenting can:

Make your brand distinctive

It happens quite often that you smell a perfume and you instantly remember a person who constantly wears it. In a way, that perfume becomes their personal signature and their recognisable feature.

People often take a piece of clothing of their loved one because it ‘smells like them’. This happens especially in situations when their loved one is absent for a while. That scent is recognisable and dear to them. It is distinctive.

You can achieve the same effect with your brand. Just like you use recognisable colors to be your brand colours, you can choose a scent to be your brand scent.

Three bottles with different scent and flowers
Photo Courtesy of Pixabay Images by monicore

Make sure that your company premises and your retail stores are all scented in the same way. Choose a scent that goes well with your brand image. Soon enough, people will start to associate that certain scent with your brand.

This works both ways. If you choose an invigorating or energising scent like Sweet Tobacco or Moroccan Orange, people will soon start to associate those qualities with your company, as well.

This is a powerful effect and you should definitely try and add this dimension to your brand.

Prolong the positive impression on your customers

Also known as scent marketing, ambient scenting can help your business create an intense sensory experience for your customers. The sense of smell is one of the strongest senses and it is the one that is related to memory most often.

That is even one of the facts that National Geographic featured on their Twitter account:

What you want to do is – provide the most pleasant scent for your customers since that is the thing they take home with them.

The positive impression towards your business gets imprinted with the smell in the memory of your customers. Therefore – it lasts longer than the time your customers spent in your facilities.

Lift your customer’s mood for shopping

Researchers from both Minnesota and Arizona Universities have proven that mood greatly influences our shopping decisions. According to them, positive moods inspire people to shop more.

However, there is an entire range of positive emotions. Different positive emotions inspire people to buy different products.

For example, people who feel proud are more inclined to buy watches, flashy clothes and other status items.

Female woman shopping for clothes
Photo Courtesy of Freepik Images by @nensuria

Those who feel content are more likely to buy home products and clothes that are worn at home, like pajamas, robes and similar items.

Therefore, if you sell such items, permeating your space with our 1000 steps blend is the right move. This blend contains relaxing and calming scents like cedarwood and bergamot and creates comforting and homely atmosphere. It will motivate your customers to shop.

In a dental clinic, with nervous patients waiting for their turn in the lobby, the scent of jasmine can help calm the patients’ nerves and help them relax. This soothing scent is present in our carefully designed blends Salem and Haru Garden.

Get rid of malodors

Odour remediation is also a concern businesses can solve with the use of scenting. Unpleasant smells are unappealing to customers and you don’t want any of them smelling bad odours inside your shop, restaurant, or office. This is something that could easily put off the customer.

Ambient scenting is effective in odour control of malodors that might turn off and send the wrong message to customers and worst of all, create a negative experience they will never forget.

With an appropriate, pleasant scent in your space, you can be sure that your customers would always come back, rather than running away. By taking care of the scent of your workplace, you show to the customer that you pay attention to details when running a business.

Up your marketing efforts

Ambient scenting can create a one-of-a-kind sensory experience by planting a pleasant aroma deeply into your customer’s mind. That’s how scent marketing works – smell gets associated with your brand, so your customer remembers you every time they feel the smell.

Organised with good interior men's clothing boutique
Photo Courtesy of Pixabay Images by huiqian_yao

However, customers love it when you put in the effort to make them comfortable. They appreciate that you go that extra mile and invest in your marketing. As soon as they recognise that you added ambient scenting to the list of your efforts to do better business, they will have more appreciation for your brand.

Fresh & Clean is more than willing to help you find a scent that perfectly suits your business — one that aligns with your brand’s message and vision.

Call us today and we’ll help you create a signature scent for your business that will set the right mood and create a positive impression on your customers.

Photo Courtesy of Wikimedia Commons by Clayton Tang