How To Start A Day Spa Business – The Ultimate Checklist

Alsco has done an extensive research on how to start and run a successful day spa business.

We aim to help you manage your day spa or massage spa business with ease and convenience.

If you’re a start-up day spa dreaming of making it big, or if you already have one and trying to win over your competitions, this checklist will be your ultimate go-to resource. You’ll find some valuable tips here.

And if you’re looking for ways to unleash innovation at your long-standing day spa you won’t end up short.

Here are 40 business strategies for starting and growing a day spa business. Make it your very own checklist.

How To Start A Day Spa Business – The Ultimate Checklist

Alsco Joins Replanting Project in New Zealand Waterways

What An Effort

Alsco staff, family & friends contributed 300 volunteer hours – what and effort!

Did You Know That Alsco Cleans Up Rivers

Earlier this year, Alsco joined with the exciting Million Metres Streams Project. It’s a three-year partnership that will help transform New Zealand’s waterways.

Million Metres is led by the Sustainable Business Network (SBN), in partnership with the Department of Conservation. Its aim to is to support communities to replant one million metres of New Zealand waterways by 2026. Alsco is an SBN Member, joining more than 500 other business finding ways to change the way we work to put people and planet first.

This winter, Alsco staff joined Million Metres at planting days around the country. More than 130 Alsco staff, family, and friends from five branches got stuck in. Together they contributed more than 300 volunteer hours to the effort.

Along with volunteers from local community organizations and other business, they helped get an impressive 3,900 native plants in the ground along 1480 metres of waterway:

  • 800 plants at the Whau River in Ken Maunder Park, West Auckland.
  • 900 plants at Mangaonua Stream in Silverdale, Hamilton
  • 1,000 plants at Tahawai Stream in Katikati, Bay of Plenty.
  • 800 plants at Mangapapa Stream in Woodville, Manawatu.
  • 400 plants and trees at Belmont Stream in Seton Nossiter Park, Wellington.

Throughout the year Alsco has also donated $3,000 to eight waterway restoration projects around the country, via Million Metres crowdfunding platform (www.millionmetres.org.nz)

As the trees from these projects grow they will shade and cool the waterways. They help protect the waterways from soil erosion and pollution and they provide habitat and food for native birds and fish.

The Million Metres project is gaining momentum all over the country. It has now raised over half a million dollar for 25 waterway restoration projects across New Zealand.

Georgi Hart is project lead for Million Metres.

“What is underway is a vital shift in the way New Zealanders relate to their streams, rivers and lakes,” she says, “It wouldn’t be possible without partners like Alsco.”

“It’s so great that Alsco staff and their families have given their time and energy to this. We look forward to doing more!”

Gavin Smith is Business and Product Development Manager for Alsco. “Million Metres is a wonderful partnership for Alsco. It is something our employees, families, suppliers, and customers can really relate to and there is a genuine energy associated with our involvement. It is fantastic to see kids, parents and friends join our teams for these plantings. Not only do they enjoy participating, but we know we are making a positive and tangible long-term environmental impact, and that flows onto social goodwill and community pride,” he says.

“Alsco is a large user of water and we want to do whatever we can to minimise our impact on the environment. Our support of the Million Metres initiative is a tangible and collective action by our teams nationwide that is creating a real social, environmental, and economic difference. We are really grateful for all the wonderful support and feedback from the wider Alsco family in relation to our contribution to Million Metres.”

5 Wacky Ideas to Inspire Top Performance in Your Employees

Presenting yourself as an earnest businessman and a figure that enforces strict company policies can get counter-productive.

Of course, you should ensure that your company respects all the rules and regulations.

But maintaining an image of a buttoned-up executive can serve no purpose, apart from instilling fear into your employees. And that is exactly what you should avoid at all costs.

Using fear as a motivator isn’t going to get you anywhere.

But what’s the most precious fuel that can get your employees reach their top performance?

Quite the opposite, actually! It’s the freedom to use their creative potential and imagination to contribute to their company. That’s what makes them truly satisfied! Knowing that their employer values their opinion and aims to cultivate their talents.

There are times when you should play by the book and get increasingly cautious. For instance, in times of company crisis or in a state of emergency.

But loosen up a bit sometimes! Show your employees you’re an open-minded person they can communicate their ideas to. Even if they’re wacky sometimes.

Inspire your employees using proactive, unique ideas! Play around!

You can start with our 5 wacky ideas to inspire your employees’ top performance. These are suggestions to get you thinking about some aspects of employee productivity you might not have considered up to now.

Try them out, think of your own ideas too. Then watch how your employee productivity curve shifts upwards.

1. Experiment with Your Office Space

Business psychology has long grasped how powerful the influence of workspace is on employee psyche. It’s one of the factors that can make or break your business. That’s understandable since poor office design can seriously affect your employees’ performance.

It’s estimated that unsatisfied employees cost US economy between $450 and $550 billion yearly due to costs related to lower performance, more sick days, and higher turnover rates. And the Australian results are not all roses exactly either.

So, it’s no wonder there’s a growing trend among companies of reevaluating the concept of office space. It’s time for experimentation!

You can think about installing an in-house gym, for example. This will not only impress your employees and competition. It will also enable your staff to do short workout sessions throughout the day. We don’t have to remind you how physical activity can boost performance, do we?

Or create a creativity room in your office. Make use of a neglected vacant room and redesign it into a collaboration room. Use it for creative get-togethers. A place where your team can have brainstorm sessions and let their imagination go wild. Try this concept out and you’ll get some brilliant ideas that you can put into practice.

Check out this infographic that offers a detailed overview of office space history and a bunch of examples to get you inspired.

Click the image to view the whole infographic

2. Fix Your Employees Up with Unorthodox Performance Boosting Training Sessions

Having regular job-specific training programs is a lifeline for your business. But this might not be enough. The contemporary business climate requires of you to think out of the box and deliver innovative solutions time and again.

To achieve this you must lead your employees off the beaten track. And strengthening your employees’ problem-solving skills is a must.

A good way to do this is by hiring trainers for a variety of creative skills development. Engage a motivational speaker or a business psychology expert. Organise creative thinking workshops.

Combine wacky and practical and offer your team an emergency response and evacuation training. With Alsco’s training you will ensure safety and wellbeing of your staff.

The feeling of security and of having things under control will further enhance your team’s productivity. Plus they will be armed with important life skills.

And when talking about safety, what about your important documents? Alsco offers you a much-needed service of Disaster Recovery Plan. We will store and secure your business’s valuable data so you won’t have to worry about data security anymore.

3. Smarten Up Your Team with Stylish Uniforms

Has introduction of work uniforms been an item of your management meeting agenda? If it hasn’t, well, perhaps it should. Having a professional look flatters everybody. It also boosts employee performance. And there’s scientific data that supports this claim. A study in which participants wore Superman t-shirts showed a shift of participants’ sense of achievement.

And there’s another thing. Just visualize how neat and impressive a team of waiters, office or industrial workers in stylish, professional attire look like. Professional looks can contribute to a good corporate image, which makes up some 63% of the value of most corporations. Consequently, earning and keeping a good company reputation is a major executive concern.

Ceri-Jane Hackling, founder of Cerub PR says, “How you dress does affect how people perceive you and I believe that in business you need to present yourself at your best. Everything you do reflects on you and your business from how you behave to how you answer the phone so how you present yourself is certainly a part of that.”

So choose top-quality workwear and leave a favourable impression on your employees and clients alike. Get Alsco’s professional uniforms and transform the image of your company. Regardless of your industry, we’re here to offer comfortable, durable and stylish garments to dress your team up to success.

Uniforms to improve performance and customer service

4. Offer Incentives for Impressive Teamwork Results

Looking at employees as cogs in a company machinery each minding their own business is a thing of the past. Being a leading business today calls for collective creativity. Thus, organize your workforce into teams that will be working on specific goals but be able to see a larger picture as well.

To get a stronger feedback, offer bonus payment incentives for impressive teamwork results. This will work as a strong motivator. However, here’s where you should insist on open-mindedness, collaboration, and team coherence. This will boost your team’s internal motivation even further.

One important thing. If you want to make room for creativity and originality, you need to allow for mistakes and failure. Organizational psychologist Adam Grant says that “The greatest originals are the ones who fail the most, because they’re the ones who try the most.” He further points out that, “You need a lot of bad ideas in order to get a few good ones.”

Have a look at this Collective Creativity TED video featuring Harvard professor Linda Hill, co-author of “Collective Genius”. She’s been examining some of the world’s most creative companies. And has come up with a set of tools and tactics to keep great ideas flowing.

 

5. Let Your Office Mats Speak for Your Business

You’ve probably never considered the importance of floor coverings for your business. Sounds a bit wacky? Well, we hope it does. But having exceptional workplace floor mats can add up to your business image. Having an old shaggy rug or brand new top-notch carpeting makes a huge difference.

If you want to stand out, add some style and practicality to your office with Alsco’s design mats featuring modern colours and patterns.

And here comes the particularly wacky part. You can print captivating inspirational messages on your office mats and inspire your team to perform better.

With Alsco’s Chromajet printing technology you can print on your workplace mats about anything that crosses your mind.

Of course, you can use this technology for more conventional purposes, too. Like brand name printing, safety precaution messaging and the like.

Choose Alsco As Your Partner

We’ve tried to be wacky enough but still offer you some useful tricks to boost your employee performance in less conventional ways.

But if you want to make your company known for good work ethics and professionalism, choose Alsco as your partner. You’ll make no mistake. Our various services will help you build up your company’s good reputation.

Know that you’re choosing a reliable company that has been the repeated choice of over 48,000 Australian clients for over 50 years. Contact your local Alsco branch today! Our friendly customer service will be more than happy to meet your specific needs.

Photo courtesy of Freepik Images by katemangostar

5 Restaurant Marketing Mistakes That Will Kill Your Sales

Opening up the doors to a new restaurant is an exciting, yet scary and monumental task. Keeping it running requires extensive work.

What’s saddening is the reality that 60 percent of new restaurants fail within the first year. More so, a disappointing 80 percent go out of business before their 5th year. Many factors contribute to this high failure rate such as location, inexperience, lack of accounting or management skills and marketing execution. But here’s the best new; there are ways to make the business more sustainable.

Unfortunately, many restaurant owners today overlook some of the top 5 restaurant marketing mistakes that could very well destroy their profits and interfere with their restaurant’s success.

Let’s find out these mistakes and how to avoid them for a profitable restaurant business.

1. You Don’t Have a Communication Crisis Plan

Many restaurants are unprepared to deal with catastrophic situations. This can be the last nail in the coffin for your restaurant, especially once news reaches the public.

What is your protocol when someone contacts you because;

  • They feel you’re responsible for their severe food poisoning?
  • Your customer is injured because he stepped on broken glass?
  • Your employee decided to serve a guest an excessive amount of alcohol resulting him or her to drink and drive causing an accident or even worse, killing someone else and possibly themselves?

Be proactive, create a plan and do your research. Train your staff on how to handle such catastrophic situations. Here are a few examples for further demonstration; (AABlog).

2. You Don’t Have a Website

Having a running website should be part of your marketing strategy. According to FSR Magazine, 80 percent of customers believe it’s important to see a restaurant menu before dining.

Another finding suggested that 62 percent agreed that if they are not able to view a menu on their mobile device, then they are less likely to choose a restaurant. And, 81 percent have searched for a restaurant on a mobile app in the last six months. Another 92 percent of consumers have searched for a restaurant online in the last six months. (FSR Magazine)

3. Neglecting Your Customer Base

The idea to attract new customers is great, but you’d also want to pay attention to your existing customer base. 86 percent of consumers agree that loyalty is primarily driven by likeability. Think about it for a second; if your guests don’t feel taken care of well, then they may have no problem opting for a different service provider.

Ask yourself, whether they receiving the level of customer services they expect? Besides, 83 percent of customers believe that loyalty is driven by trust. Customers want to feel confident that you will consistently deliver desirable quality services. To achieve this ensure that you;

  • Get to know your customer base and assess the type of quality of a business is delivered by each guest.
  • Find out which customers have potential to provide more business.
  • Come up with competitive prices and stay up to date with your product availability.

Don’t forget to strengthen your customer relationships by coming up with a customer loyalty program that includes promotions, thank you coupons and deals.

4. Using One Marketing Method

Photo courtesy of Pexels Images by muneebfarman

Sticking to one marketing method isn’t quite effective as using several. Multiple marketing methods reinforce each other. Therefore, be open to trying out different marketing tactics.

Remember, your competitors are testing different methods as well. Make sure that you’re staying ahead of the game and keeping up with your competition. This may consist of:

  • Offering specials via social media
  • Creating contests
  • Reaching out to your local community
  • Building an email contact list
  • Looking into the new trend
  • Text message marketing

5. Failing to Track Your Results

Tracking your marketing efforts is significantly crucial. It’s your bread and butter! This will measure what’s working and who’s interested instead of making educated guesses. It’ll allow you to set realistic marketing goals.

Many restaurants make a mistake of sending out special promotions and announcing new dishes without tracking their results. If you don’t track your progress, then you’ll never have a clue if your marketing efforts are really paying off.

Here are some commendable marketing software tools that you can use:

Focus

Photo courtesy of Pexels Images by Lukas

As a restaurant owner, you wear many hats. And often, you may be overwhelmed with the demands of running your restaurant, leaving you vulnerable to blunders. Even so, with all the stress and chaos in the mix, you must remain focused on the price!

Along the way come inevitable mistakes, whether you’re a rookie or an experienced restaurateur. As scary as it might be, the only way we succeed is if we fail. No matter what, your marketing mistakes play a major role in your restaurant’s success.

Put your best effort, consider these tips and avoid committing marketing mistakes. And while we are at it, check these amazing expert business plan ideas to help you plan your restaurant better.

Contribution by:

Kulture Konnect Marketing & Design Studio specializes in restaurant marketing, branding, content marketing, digital marketing, social media marketing, websites and more. Whether you’re a start-up or an established company, we’re ready to increase your value and take your brand to the next level.

Alsco AEDs Across Sydney Trains Network

Fresh & Clean Wins a Contract

Fresh & Clean wins a contract to install defibrillators after an extremely rigorous tender process.

Providing a Safer Environment for Sydney Train Commuters

In late, 2016 Fresh & Clean was awarded the contract to install Alsco’s Automated External Defibrillators (AEDs) across the extensive Sydney Trains network. The rollout began in July, with Alsco’s AEDs now having been installed at around 95 locations across Australia.

Central railway station, which currently has 900,000 people passing through it each day, has been allocated seven, with plans to install three more. Portable defibrillators are scheduled for deployment on 30 regional trains before Christmas.

Competition Was Fierce

‘The tender process was extremely rigorous,’ said Monique Welsh, National Business Manager for Fresh & Clean. Monique, who has been overseeing the project commented, ‘Competition was fierce but in the end, we got the go-ahead, because of the service offering, as well as the fact that we were able to offer the most advanced technology for defibrillator monitoring.’

A sudden cardiac arrest is a leading cause of death in Australia. As response time is critical for survival, the use of an AED can increase the survival rate from five percent up 70 percent, if used within the first few minutes of the cardiac arrest.

The Latest In Defibrillator Technology

The Heartsine defibrillators available from Alsco offer the latest in defibrillator technology. The machines are fully automated with audio and visual cues that will guide even an untrained person through the steps necessary to save a life.

Our AEDs Are Easy to Use and Simple to Operate

The fantastic thing about our defibrillators is that they are incredibly easy to use and won’t operate unless somebody needs one. It’s a very simple and straightforward process. All that is needed to use an AED is the ability to recognise that someone who has collapsed may have had a sudden cardiac arrest.

The unit then makes shock delivery decisions based on the victim’s heart rhythm and all events are recorded within the unit. The event can be downloaded and sent to medical professionals for assessment.

The AIVIA enclosure has climate control technology that protects the AED unit from humidity, dust, wind, and rain. It is monitored 24/7, allowing us to check the status of the defibrillator and access any security camera photos.

As soon as the cabinet is opened, an alarm is triggered, alerting Sydney Trains Security and Alsco staff remotely, while the security camera photographs the person accessing the AED. They are very clever units because of their transparency.

A Fantastic Community Service and Sydney Trains Initiative

‘This is a fantastic community service provided by Sydney Trains, and the great news is that they have already saved lives,’ says Monique.